Healthy Eating Trends and Myths

Savvy mar­keters under­stand that being part of a healthy lifestyle solu­tion reflects pos­i­tively on almost any brand or retailer. Retail­ers can fur­ther lever­age and deepen their rela­tion­ship with shop­pers through dif­fer­ent kind of pro­grams. With no short­age of news sto­ries on child obe­sity, fam­i­lies will con­tinue to seek out brands and retail­ers offer­ing healthy alternatives.

If your busi­ness or your niche mar­ket is health related, you want to read this post.

In the recent Nielsen indus­try insight study, they found that,

Con­sumers in the U.S. might be trim­ming the fat from their bud­gets and diets, but con­trary to pre­dic­tions, they con­tinue to demon­strate a healthy appetite for foods fea­tur­ing health and well­ness claims. From alpha (antiox­i­dants) to omega (omega 3 fatty acids), foods tout­ing the kind of heart-healthy, joint-buffering, free radical-extinguishing prop­er­ties that appeal to aging Baby Boomers dom­i­nate the rapid growth list.

The big win­ners on the healthy eat­ing front, each post­ing dou­ble digit growth, were prod­ucts with label claims for omega, high fruc­tose corn syrup free, antiox­i­dants, gluten-free, pro­bi­otic, cal­cium, fiber and low glycemic and no salt/sodium added.

Many long­stand­ing health claims main­tained their pop­u­lar­ity even as upstart health and well­ness claims debuted on the healthy eat­ing scene, other pop­u­lar claims hold­ing their own … read the entire study report here.