The Impact of Positive Thinking on Your Customers

In the pre­vi­ous arti­cle, we talked about the impact of pos­i­tive think­ing to your life, today we are going to talk how to use your pos­i­tive think­ing skills to con­cen­trate on your cus­tomers, to develop a more customer-focused atti­tude, and help build your customer’s trust in you and your prod­uct or ser­vice, at the same time to improve your skills in terms of cus­tomer con­flict resolution.

To develop a customer-focused atti­tude, you need to use your pos­i­tive think­ing skills, your atti­tude is a choice. You can either choose to focus solely on the ben­e­fits that you will reap from your busi­ness, or you can choose to focus on the ben­e­fits that your cus­tomer will gain from your busi­ness. If you shift your focus from your­self to your cus­tomer, you will be more likely to con­cen­trate on their needs and wants. This new customer-focused atti­tude will enable you to meet their needs bet­ter, thus improv­ing your prod­uct or ser­vice and increas­ing your sales.

Plus, with your new pos­i­tive think­ing atti­tude you can antic­i­pate your customer’s needs before they voice them. If you are con­cen­trat­ing on your cus­tomer, you will be attempt­ing to see things from their point of view. With this change in per­spec­tive, you will be able to under­stand their needs and prob­lems better.

You can also use pos­i­tive think­ing skills to help build trust between you and your cus­tomer. There are three ways to build this trust, using below these tech­niques, you will soon be on your way to a bet­ter rela­tion­ship with your customers.

Use Pos­i­tive Language

Pos­i­tive lan­guage brings out pos­i­tive feel­ings. If you present your prod­uct in an affir­ma­tive way, cus­tomers will per­ceive it as pos­i­tive. Once they begin to asso­ciate pos­i­tive feel­ings with your prod­uct or ser­vice, they will be more open to trust­ing what you have to sale.

One note of warn­ing though, try not to use too many cliche words in your prod­uct or ser­vice descrip­tions. Exam­ple, words like cost-effective and easy to use are pos­i­tive in nature, they have been used so many times to sell so many things that peo­ple tend to view these words as fluff or cov­ers for second-rate ideas. If your prod­uct really is more cost-effective than the competition’s, then by all means use the words. How­ever, if pos­si­ble, you may want to first try using sim­i­lar words that do not carry the same connotations.

Give Your Cus­tomer Pos­i­tive Proof

By using money-back guar­an­tees as pos­i­tive proof to con­vince the prospec­tive cus­tomer that you and your cur­rent cus­tomers believe in your prod­uct or ser­vice, you will be able to influ­ence their belief in your prod­uct too, example.

You can also use pos­i­tive proof in your prod­uct or ser­vice descrip­tions. When describ­ing exactly how your prod­uct can help a cus­tomer or what prob­lems your ser­vice can solve for a cus­tomer, use words that focus on the facts. What has your prod­uct been proven to do? Who has it been proven to help? In what sit­u­a­tions does it pro­duce tan­gi­ble results etc? Once you nar­row these answers down, use them to cre­ate pos­i­tive proof descriptions.

Point Out the Ben­e­fits and Oppor­tu­ni­ties Your Prod­uct or Ser­vice will Pro­vide

This tech­nique will work for your cus­tomer in the same way that it works for you. The dif­fer­ence is that instead of writ­ing out a list of pos­i­tives in order to increase your con­fi­dence and inspire your­self to strive for improve­ment, it will be doing that for your customer.

Take your time and con­cen­trate on the same tech­niques that you used for your list but this time only focus your thoughts on your customer’s needs, wants and dreams. A well writ­ten list can leave a cus­tomer feel­ing excited, and more times than not, this excite­ment will lead to a pur­chase of your prod­uct or service.

Finally, your pos­i­tive think­ing can enable you to seek quick res­o­lu­tions when faced with cus­tomer con­flict. Quicker res­o­lu­tions will lead to hap­pier cus­tomers, and happy cus­tomers lead to increased sales. To reap this pos­i­tive think­ing ben­e­fit, use below these guidelines.

Act imme­di­ately. Just as you used this action step to keep your pos­i­tive think­ing skills flow­ing, you should use it with your cus­tomers. Imme­di­ate action will help keep your cus­tomer from focus­ing on the neg­a­tive aspects of the sit­u­a­tion. The less time they have to wal­low in the neg­a­tive aspects, the less time they will have to develop neg­a­tive feel­ings about you and your prod­uct or service.

Use pos­i­tive lan­guage. Always use pos­i­tive lan­guage when deal­ing with an angry or dis­sat­is­fied cus­tomer. Your pos­i­tive lan­guage will rub off on your cus­tomer, enabling them to be more accept­ing of a solu­tion. Instead of say­ing things like “We can’t refund your money”, say some­thing like “We will be glad to replace your prod­uct” instead.

Always end the trans­ac­tion on a pos­i­tive note. No mat­ter how the sit­u­a­tion ends, always try to find one last pos­i­tive thing to say about it. By leav­ing your cus­tomer with a pos­i­tive feel­ing, you will leave the door open to future busi­ness or at least cut down on the amount of neg­a­tive feel­ings that they share about your business.

For instance, even if the cus­tomer refuses to con­tinue doing busi­ness with you, end your cor­re­spon­dence by say­ing, “I really appre­ci­ate the time that you have taken to make me aware of this sit­u­a­tion. Your thoughts are impor­tant to me”. This type of pos­i­tive state­ment will make them feel bet­ter about the sit­u­a­tion and them­selves. By mak­ing them feel val­ued you will enable them to move past the sit­u­a­tion and open their mind to new possibilities.