Savvy marketers understand that being part of a healthy lifestyle solution reflects positively on almost any brand or retailer. Retailers can further leverage and deepen their relationship with shoppers through different kind of programs. With no shortage of news stories on child obesity, families will continue to seek out brands and retailers offering healthy alternatives.
If your business or your niche market is health related, you want to read this post.
In the recent Nielsen industry insight study, they found that,
Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims. From alpha (antioxidants) to omega (omega 3 fatty acids), foods touting the kind of heart-healthy, joint-buffering, free radical-extinguishing properties that appeal to aging Baby Boomers dominate the rapid growth list.
The big winners on the healthy eating front, each posting double digit growth, were products with label claims for omega, high fructose corn syrup free, antioxidants, gluten-free, probiotic, calcium, fiber and low glycemic and no salt/sodium added.
Many longstanding health claims maintained their popularity even as upstart health and wellness claims debuted on the healthy eating scene, other popular claims holding their own … read the entire study report here.